Simple & Fit

Our Strategy

To partner with “People” and “Organizations” to identify “Real” business needs and
address them utilizing “Native Geniuses” and talents. We ensure that people and
organizations are “Agile” and effective in attending to dynamic business needs.

Our Vision

To position “Simple & Fit” as the new standard route to excellence.

Our Mission

To ensure that we unleash the potential of existing resources to generate “Higher

Areas of Partnership

End to End supply chain analysis and optimization (Inventory levels, service levels, Total cost of delivery, planning tools, planning parameters ,….)
IBP (Integrated Business Planning) and S&OP (Sales and Operations Planning) design, Setup and Management.
New Operations design and setup.
Supply Chain Training and Consultancy.
Identifying and establishing business partners (Logistics service providers, suppliers,
Multiple discipline consultancy and support through a huge network of consultants and experts.
Our Values
  • People Focus.
  • Innovation and Creativity.
  • Transparency.
  • Partnership.
Approach Pillars
  • Human Assets.
  • Growth.
  • Real Needs.
  • Unique value propositions.
  • People and Organization “Growth”.
  • “Measurable” Business results improvements.
  • “Agile” Setup and “Efficient” utilization of resources.

Founder’s Background

Mostafa Shawky

Background: 20+ years of end to end Supply Chain Experience on local , regional and global capacities.
Industries: Oil Industry (ExxonMobil) , FMCG (Unilever , Reckitt Benckiser) , Injection Molding (Bericap , SIG Combibloc Obeikan) , Packaging (SIG Combibloc Obeikan).


Looking forward to your partnership and company on our
“Simple & fit” route to excellence.

Happy to hear from you

Dubai South Business Park

Building A5, Level 4, Office 450
P.O Box 214572